London, 06/12/2010

​CRIF collaborated with Synectics and their SIRA solution, which operates as an integrated fraud prevention and detection platform, streamlining processes by eliminating the need to refer to multiple data sources or points of referral.  In an industry first, Synectics SIRA solution is utilised as a conduit to reference CRIF’s CACHE data source (Claims and Underwriting Exchange) to provide a consolidated risk profile.  The SIRA solution is powered by a sophisticated decision and workflow engine which can identify potential fraud and high risk attributes at policy inception, mid-term adjustments, renewal and FNOL.   Accessed simply and swiftly via a web browser interface, Markerstudy can use the solution real time or by overnight batch process. 

Markerstudy had an existing independent service arrangement with CRIF and Synectics and has been impressed by the ease and speed with which this collaborative project delivered results; design to delivery taking just three months.   Gary Humphreys, Group Underwriting Director at Markerstudy explains: “As an industry we have made significant progress in detecting fraud at the point of claim and counter fraud strategies are now additionally, increasingly focused on preventing fraud at policy application.  At Markerstudy, our success is underpinned by our underwriting strategy to identify and apply special risk factors to the customer’s advantage.  We recognised that applying this proactive approach to fraud prevention would not only reduce cost and reinforce our underwriting position but protect our honest customers from the impact of insurance fraud.  We have been delighted by CRIF and Synectics swift response to meeting our requirements for a consolidated view of risk and are pleased to be driving an industry first in fraud prevention strategies.”  Roger Walsh, Associate Director, CRIF Decision Solutions Ltd comments:  “CRIF will continue to innovate to deliver against the needs of its clients and the insurance industry.  Our collaboration with Synectics has proved incredibly powerful for Markerstudy.  CRIF’s ability to overlay industry claims data with other syndicated data sources via Synectics SIRA solution signifies a real step forward in fraud prevention opportunities for insurers.”  

About Markerstudy Insurance


Markerstudy Group was established in 2001 by Kevin Spencer, Chief Executive Officer, and Gary Humphreys, Group Underwriting Director. 

An overview of The Markerstudy Group: 

  • Domiciled in Gibraltar, with supporting companies in the UK.  Specialising in niche motor cover with solid market knowledge and experience enables us to create highly targeted products. Zenith Insurance plc
  • A Gibraltarian insurance company, acquired by Markerstudy Holdings in 2010.  Zenith has over 70 years’ experience in the personal lines market, and is known principally for its broker distributed motor insurance products. Support Services Division – incorporating
    Markerstudy Limited
  • Responsible for the marketing and distribution of MICL’s products.  Provides a full range of claims and administration services to a large number of intermediaries in the UK. Zenith Insurance Management UK Limited
  • UK based, it provides essential policy administration, claims handling and marketing services to Zenith Insurance plc.


www.markerstudy.com