Banks and lenders must look beyond the cost of living crisis to meet the changing needs of Europeans banking on banks. 

Over the past year, we've explored the significant effects of rising inflation and prices on people's lives, their financial priorities, and the changes in their relationships with financial institutions. By examining the opinions and experiences of thousands of Europeans across six major markets, we uncover the measures individuals have taken to manage their finances, the adjustments in their spending habits, and how financial providers have addressed these challenges.