London, 04/07/2012

Solutions for Admiral Group’s motor and more recently introduced household books of business have been developed by CRIF, in close collaboration with the Admiral team. The finalised systems went live in June 2012, enabling Admiral Group to search the CUE database swiftly and easily to gain the most accurate risk profile in real time. Rhodri Charles at Admiral Group explains:  “We have been looking for a new partner that can provide us with a comprehensive, high-quality service. 

CRIF has already demonstrated an impressive level of expertise and understanding of our requirements, combined with an innovative and flexible approach to developing a robust counter fraud solution for our business. ” Admiral Group joins the group of direct insurers that use CRIF as its supplier of first choice. This relates to data quality, service level agreements, and the use of innovative technologies. CRIF services will allow Admiral Group to guarantee speed of decision in order to meet increasing consumer demand for quick responses as well as a flexible approach to integrated systems.

Sara Costantini, Director, CRIF Decision Solutions Ltd comments:  “We are very sensitive to Admiral’s commitment to providing its customers with the highest levels of service and protecting honest policyholders from the cost of fraud. We are delighted to have been appointed as its new supplier of choice, working together to develop the most appropriate processes to more accurately assess risk and safeguard Admiral Group and its customers.”


About Admiral Group

  • Admiral Group plc, through its subsidiary company EUI Limited, principally sells private motor insurance and ancillary products, such as cover for breakdown, car hire and legal expenses.  EUI Limited markets directly to the public in the UK through its four core brands: Admiral, elephant.co.uk, Diamond, and Bell.
  • Admiral Group plc employs more than 4,600 people in the UK (2,352 in Cardiff, 448 in Newport and 1,860 in Swansea) and has more than 3.36 million customers worldwide.
  • Admiral Group is Wales’ only FTSE 100 Company. Group turnover was £2.19 billion in 2011 (£1.58 billion in 2010).
  • Admiral Group, through its subsidiary companies, consists of 13 major brands - Admiral, elephant.co.uk, Diamond, Bell, Gladiator and Confused.com, all based in the UK, Balumba.es and Rastreator.com based in Spain, ConTe.it based in Italy, LeLynx.fr and L’Olivier.fr based in France and Elephant.com based in the USA.